Martin Keehn describes his SS23 collection in three words: “modern, familiar and weird.”
“I try to convey American sportswear ideals with an urban utilitarian sensibility. Without alienating or making fun of, hopefully you’ll look at someone from your past differently,” he said. He’s interested in “the tension between classic archetypes that simultaneously admire and resist each other — the dreamer vs the authoritarian, the perfectionist vs the fuck up, the class clown vs the teacher.”
For SS23, Martin reinterpreted thrift store items to manifest this vision, using lace from deconstructed wedding dresses and adding it to hoodies and golf sweaters. There are also vintage surfer tees and Polo shirts with hand-applied diamanté hems, which he saw as a way of disrupting the aesthetics of “elitist bro culture.” Alongside lambskin mesh tanks, Welder hats and half-Wrangler/half-Dickies pants were meant to point to ideas around cultural appropriation.